AlphaDirect

Insurtech | Botswana

AlphaDirect is Botswana’s first risk carrying Direct-to-Customer Insurtech

What they do:

AlphaDirect is Botswana’s first risk carrying Direct-to-Customer Insurtech building innovative solutions based on customer needs. Their focus is on using A.I. and data analytics to deliver compelling insurance products.

Why we invested:

An innovative way of addressing the causes for low insurance penetration amongst African populations, being

·       Complex insurance products that consumers cannot understand

·       Low interest from large insurance companies to sell micro-insurance products

·       Low access to insurance products

Partnerships with re-insurers for lowered insurance risk

Experienced team with understanding of the insurance business model

Founding Team:

Arun Iyer built Astutant Group in Florida, USA from a standing start in 2004 to a multi-million U.S. dollar professional services business with 6 branch office locations and over 40 team members across the State of Florida. Astutant Group offered a diverse range of services including taxation, accounting, and insurance brokerage. Prior to forming Astutant Group, Arun founded a small internet company in his parent’s garage called Virtual Internet Africa that built Botswana’s most popular portal web site, Chatswana.com. Arun was 14 years old then. Board Member and Shareholder of Flo-Tek Industries – the largest pipe manufacturer in Southern Africa

Arjun Iyer founded 2 successful businesses in medical billing and training prior to joining Alpha Direct. He has 15 years’ experience as an entrepreneur, in business operations  Started first internet company at the age of 12.


Active In:

Southern Africa