WafR

What they do:

WafR is a retail-tech startup based in Morocco that has developed a digital payments solution offering FMCG brands a place to make promotions to consumers in informal retail stores. They can track consumption, sales, and get access to customer data.

Why we invested:

WafR has a B2B2C model embedded in an existing ecommerce and retail distribution value chain, providing increased consumer engagement for FMCG manufacturers and brands. Their scalable tech based platform captures high quality consumer data analytics for large FMCG players.

The Founder:

Ismail Bargach is the CEO and Co-Founder of WafR.

Active in:

Morocco