Sens

What they do:

Sens is an evolutionary leap for market research that integrates the analysis of both verbal and non-verbal responses within a single digital platform; resulting in data that’s more stable and reliable, and a process that’s simpler, faster and more affordable than traditional market research has typically been able to deliver. The platform uses leadingedge A.I.-powered deep listening and intelligent facilitation technology to replace conventional focus groups, interviews and surveys, administered without any intermediaries.

Why we invested:

Sens addresses the key pain points along the influencing value chain: deeper insights, faster delivery, amazing user experience and ground-breaking privacy - at a fraction of the cost.

The Founder:

Per Lagerstrom, with 30 years of experience in global financial services, FMCG, and technology, is a former McKinsey Partner and tech entrepreneur. He possesses expertise in integrated science, technology, and AI, as well as a foundation in quantitative modeling and economics. Currently serving as a Non-Executive Director in a South African insurance holding company, Per contributes insights to oversee various insurance lines, including life, auto, home, health, and commercial segments.

Active in:

South Africa