Chekkit
Big Data | NigeriaChekkit is a consumer intelligence software service company
What they do:
Chekkit allows consumer brands, manufacturers and retailers to engage with their consumers and gather real-time data.
Using proprietary manufactured stickers with PINs that can be activated via QR scan or USSD, the Chekkit app allows consumers to verify a product’s authenticity (especially useful for drug/medicine verification), and earn rewards through surveys and questionnaires (which also helps brands and retailers gain insights on how their products are perceived by consumers).
Why we invested:
African retail markets are highly fragmented and dominated (up to 90%) by informal trade. This means that it is difficult for formal retailers to establish themselves without gaining an understanding of consumer behavioural insights. African markets also have the highest proportion of cases reported to the World Health Organisation for counterfeit products. This makes Africa particularly in need of product authentication offerings like Chekkit.
The Founder:
Dare Odumade is the Founder and CEO of Chekkit
Active in:
Nigeria