Julia is the cofounder of Linea Capital, a revenue-based finance company based in South Africa focused on providing non-dilutive capital to small and growing businesses. She is a member of the Launch Africa Investment Committee and supports the team on investment and exit decisions.

Julia is a CA(SA) and has completed her CFA examinations. She spent many years in the FirstRand Bank group, split between the investment and retail banks and asset management. Julia spent a few months studying at Stanford, USA, before returning back to South Africa to build Linea and advise founder-led companies on raising debt, equity and revenue-based finance.