SHOPSTAR

What they do:

The business comprises three elements:

Shopstar: an e-commerce platform that is inexpensive and easy to use whilst providing e-commerce entrepreneurs with the opportunity to fully personalize and custom brand their online shop.

Boost Marketing: In addition to their e-commerce platform, Shopstar offers Boost Marketing, a dynamic paid media agency and e-commerce consultancy to help the entrepreneurs on the platform brand and drive success in the digital sphere

Flick Live: South Africa’s first social and live-streaming shopping app. This groundbreaking platform allows brands to transform their existing content into shoppable videos seamlessly. By syncing e-commerce stores and social media reels and tagging products in videos, they empower brands to engage with their audience in innovative and meaningful ways.

Why we invested:

Shopstar offers a vital solution for MSMEs in South Africa, facilitating their transition into the digital era where Gen Z's preference for online shopping is prominent. By providing an affordable and user-friendly platform, Shopstar empowers these businesses to effortlessly establish an online presence, build catalogs, and integrate with payment providers, ensuring they remain competitive and future-proof in the evolving marketplace.

The Founder:

Chris Edington is the founder and CEO of Shopstar

Active in:

South Africa