NUR

What they do:

NUR is a meditation app built and tailored for the Arab world and delivered in various Arabic dialects.

NUR’s mission is to enable the Arab world to discover, understand and benefit from the healing processes of meditation and mental health practices by helping its customers sleep better, reduce stress, improve well-being as well as relationships, with just a few minutes of mindfulness and meditation every day. 

Why we invested:

NUR fills a crucial gap by providing meditation resources tailored to the linguistic and cultural needs of North African communities and the diaspora, bridging accessibility barriers faced by those seeking meditation practices in their native languages. Nur's inclusive approach not only fosters cultural representation but also supports mental health and well-being within these communities, addressing an overlooked aspect of holistic health care.

The Founder:

Shahira Hemeda is the Founder and CEO of NUR

Active in:

Egypt, Middle East & North Africa