Mobiz
Big Data | South AfricaMobiz is a mobile marketing platform
What they do:
Delivering hyper-personalized mobile landing pages through the power of SMS.
The Mobiz software offers merchants and SMBs a platform to create personalised SMS marketing by uploading their 1st party customer data and creating texts for various engagements including promotions and offers. A key offering on the platform is the creation of landing pages either using one of the many Mobiz templates that fit the SMBs business and offer type, or customised using the platform design features. None of this requires any coding. The platform is offered on a tiered subscription model.
Why we invested:
Moat: The Mobiz platform has been built to deal with the regulatory pain point of the prohibition of third party data usage. This regulatory move in South Africa has caused the Mobiz platform to have unique options for the use of 1st party customer data with opt-in alternatives to permit merchants to send texts to customers.
Proven Business Model: (Klaviyo, Attentive) but first mover in Sub Saharan Africa
The Founder:
Greg Chen is CEO of Mobiz
Active in:
South Africa and United States