ElMetr

What they do:

ElMetr is an Egypt-based online marketplace connecting private individuals to legal expertise. Prospective clients upload information about their legal issue and budget to the ElMetr platform and get matched to a qualified and experienced lawyer.

Why we invested:

A tech based marketplace focused a niche but highly demanded service – legal consultants – that enables

• Consumers and MSMEs in the populous Egypt to find and engage with affordable legal talent;

• Legal consultants to originate work easily and at a lower cost than traditional marketing

A high margin underlying service that allows for ElMetr’s SaaS type revenue model.

The Founder:

Adham Molokhia graduated from Paris's Sorbonne University and the Chinese University of Hong Kong, studying both civil and common law. He is also half way in his PHD about Legal Technology at Alexandria University. Besides this, he worked with Egypt's top law firms for over 7 years in several legal sectors.  Three years ago, he decided to quit his traditional legal career to build a tech platform that would completely disrupt the legal industry in the Middle East. Adham's Elmetr aims to offer a fast and reliable legal service to the different classes in Egypt and the KSA. He believes that the legal industry is still a virgin and needs to be completely disrupted by technology. 

Islam Sayed is a tech guru who has been building tech solutions for different sectors for more than 10 years. Islam has significant experience managing tech companies starting from building platform infrastructure, setting up trackers, understanding the users' behavior to generate traffic on the platform, and optimizing the funnel to get the best possible results.  

Active In:

Egypt, Saudi Arabia